For a science magazine, even one as “deep” as Quanta, less is often more. After months of presenting an ever-increasing variety of content, from articles to interviews to columns to videos, interactives and podcasts, our site, QuantaMagazine.org, was growing heavy and cluttered. So in January we set out to refresh our design.
Our goal was to make it easier for readers to interact with the site and find what they’re interested in. Our art director, Olena Shmahalo, began by removing unnecessary graphics. “Cleaning up these items brings the focus back to the text and artwork,” she said.
Shmahalo also reduced the number of fonts to two, and each of them now appears in one of three colors, depending on the content type. “This should further help readers interact with the site by instilling a subtle but intuitive hierarchy,” she said. The article pages have also been opened up: The text is larger, and there’s now almost nothing in the side column to distract from the reading experience.
We didn’t only simplify the design, however — we also added something we hope you’ll find helpful: a global navigation menu at the top of the site which gives you quick access to our physics, mathematics, computer science, biology and multimedia pieces. You can search for a particular article or subscribe to our weekly newsletter.
While we referred to the project as a “mini-redesign” internally, there’s nothing “mini” about updating the design of an online magazine. Big thanks go to Olena Shmahalo and Web developer Michael Kranz. This is just the first step in our ongoing efforts to improve our site. We hope you like it, and thank you, as always, for reading Quanta.
Editor in Chief